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☆ Women college athletes average more brand deals than men, new data shows. Here are 5 key takeaways on NIL marketing.
▼ + stars: | 2024-05-01 | by ( Tiara White | ) www.businessinsider.com time to read: +6 min

Read previewWhen it comes to scoring NIL deals, women college athletes are gaining on their male counterparts, according to a new report from the sports-and-entertainment intelligence platform SponsorUnited. The report showed that women college athletes get more brand deals on average than college men, although the men still make up the majority of NIL deals overall. He also said social-media engagement is overwhelmingly stronger among women college athletes compared with men. Related storiesHere are five key takeaways from the report:Women college athletes are getting more NIL dealsWhile men still made up 57% of NIL deals overall, women got more brand deals on average — 3.5 compared to 2.5 among men, SponsorUnited found. For example, he said college athletes on TikTok are leveraging brands better than professional athletes on the platform.

Persons: —, Caitlin Clark, Angel Reese, Bob Lynch, Reese, Clark, Olivia Dunne, Lynch, SponsorUnited, it's, Alex Glover's, Brands, Brand, SponsorUnited Lynch, that's Organizations: Service, Business, Iowa Hawkeyes, LSU Tigers, LSU, Iowa, NCAA, ESPN, Gatorade, State, Nike, BI, Brands, Southern Methodist University Locations: SponsorUnited

☆ Caitlin Clark, the top rookie female basketball player in the US, is making less than the average detective or acupuncturist
▼ + stars: | 2024-04-16 | by ( Shubhangi Goel | ) www.businessinsider.com time to read: +3 min

Caitlin Clark will earn less in the WNBA than some trade jobs – and the average athlete. Despite her low base salary, Clark could make over $3 million from brand sponsorships and endorsements. Clark, who wore a $17,000 Prada outfit to the draft, will make an estimated base salary of $76,535 in her first year. Lower-level draft picks make $64,154 as a base salary, but salaries are much higher for non-rookie players: The highest-paid WNBA players make over $200,000 in base salary. Despite the low base salary, Clark, who has over two million social media followers, stands to make major money from brand sponsorships and endorsements.

Persons: Caitlin Clark, Clark, —, she'll, I've Organizations: WNBA, NBA, Service, Basketball Association, Indiana Fever, NCAA, of Labor Statistics, Bureau of Labor Statistics, Revenue, Bloomberg, Nike, Gatorade, State Farm Insurance

In 2021, college athletes in the NCAA gained the opportunity to benefit financially from their name, image and likeness — known as NIL regulations. The NIL era has allowed college athletes to save for the future and seek professional financial advice in a way many 18- to 22-year-olds can't. NCAA athletes hire agents and financial advisors to help them negotiate NIL deals, ushering in new financial responsibilities. Copeland is the CEO of Athletes.org, an organization that focuses on helping college athletes navigate this new world. Morgan Stanley's head of Global Sports and Entertainment, Sandra Richards, and her team work with several NCAA athletes.

Persons: Caitlin Clark, Matthew Holst, Olivia Dunne, Chase Griffin, Griffin, Jayne Kamin, I've, He'll, Brandon Copeland, Copeland, Morgan Stanley's, Sandra Richards, Richards Organizations: Iowa Hawkeyes, Ohio State Buckeyes, Carver, Getty, NCAA, Louisiana State University, University of Iowa, UCLA, UCLA Bruins, Arizona Wildcats, Rose, CNBC, NFL, CNBC Global Financial Wellness, Global Sports, Entertainment Locations: Iowa City , Iowa, Pasadena , California

Braden Fiske is a defensive tackle for Florida State projected to be drafted by the NFL. AdvertisementUntil recently, the National Collegiate Athletic Association barred student athletes from being compensated despite the billions of dollars their efforts were earning for their universities. College athletes can also receive money by autographing signs, creating or sharing branded content, making guest appearances, and being a spokesperson for a company or brand. We're now seeing college athletes from several sports score so-called NIL deals ranging from five to seven figures. He has signed several NIL deals since joining the Florida State Seminoles in 2023, and other deals are in the works.

Persons: Braden Fiske, LeBron James, Bronny James, Fiske Organizations: Florida State, NFL, National Collegiate Athletic Association, US, Business, Florida State University, Florida State Seminoles

☆ Caitlin Clark is one of college sports' top earners. Here are the 10 student-athletes with the highest NIL valuations.
▼ + stars: | 2024-03-26 | by ( Mykenna Maniece | ) www.businessinsider.com time to read: +1 min

High school and college athletes can profit from their name, image, and likeness (NIL). Top student-athletes have worked with leading brands like Nike and Gatorade. LeBron James' son, Bronny James, has an estimated NIL value of $4.9 million, according to On3. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . This story is available exclusively to Business Insider subscribers.

Persons: LeBron James, Bronny James, —, Caitlin Clark, she's Organizations: Nike, Gatorade, Service, University of Iowa, Business

☆ Caitlin Clark is breaking more records
▼ + stars: | 2024-02-27 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —It wouldn’t be a Caitlin Clark game without a record being broken. The average purchase price for her game, as of Tuesday morning, is 1,100% more expensive ($557) than the average price of a WNBA game ($49). Clark hasn’t said if she will forgo the 2024 WNBA draft — where she is projected to be selected first overall — or remain in college for a fifth season. That meant college athletes like Clark could start making money off their likeness. Clark has also signed deals with Gatorade, Nike and State Farm, among others.

Persons: Caitlin Clark, Clark, TickPick, ” TickPick, Brett Goldberg, “, Clark hasn’t, Shedeur Sanders, Deion Sanders, ’, CNN’s Clare Duffy, Allison Morrow Organizations: New, New York CNN, NCAA, University of Iowa, Ohio State, University of Michigan, Carver, FOX, WNBA, CNN, Iowa, Big, Clark, University of Colorado Buffaloes, NFL Hall of, Gatorade, Nike, State Farm Locations: New York, Iowa, Ohio, Minneapolis

☆ Caitlin Clark just broke another record
▼ + stars: | 2024-02-21 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Caitlin Clark, the University of Iowa athlete who last week became the all-time leading scorer in NCAA women’s basketball, is breaking more records. That meant athletes, like Clark, could start making money off their likeness. Fanatics told CNN that that it sold more Clark-branded merchandise “than any other individual men’s or women’s NIL-era college athlete across all sports has sold since 2022,” in less than 24 hours after she broke the record last Friday night. And the growing profiles of top athletes like Clark are helping to bring more attention — and more revenue — to women’s college sports programs and professional leagues. He added that Clark herself has a following of “Clarkies.”CNN’s Clare Duffy and Allison Morrow contributed to this report.

Persons: Caitlin Clark, Clark, Shedeur Sanders, Deion Sanders, ’, can’t, Clark’s, ”, Patrick Rishe, St . Louis, “, ” CNN’s Clare Duffy, Allison Morrow Organizations: New, New York CNN, University of Iowa, NCAA, CNN, Clark, University of Colorado Buffaloes, NFL Hall of, Nike, Topps, Gatorade, State Farm, WNBA, Brands, “, Washington University Locations: New York, Iowa, St .

☆ Caitlin Clark-onomics and the new era of profitability in college sports
▼ + stars: | 2024-02-16 | by ( Clare Duffy | Allison Morrow | ) edition.cnn.com time to read: +5 min

New York CNN —Caitlin Clark made history Thursday as women’s college basketball’s all-time leading scorer. The total market for commercial NIL deals for college athletes is expected to reach an estimated $200 million in 2024, according to Opendorse, an online platform that helps connect athletes with NIL deals. The growing public profiles of college athletes has also meant additional funds for their schools and athletics programs. TickPick estimates the game will be the most expensive in women’s college basketball history. This past Sunday, Nebraska’s victory over Iowa in Lincoln attracted 1.7 million viewers — the most-watched women’s college basketball game ever on Fox Sports.

Persons: Caitlin Clark, Clark, ”, Patrick Rishe, St . Louis, “, Caitlin Clark’s, ” Rishe, ” Sam Weber, Angel Reese, Flau’jae Johnson, On3, Spotrac, Weber, Tiger Woods, LeBron James, doesn’t, ” Weber, maxing, you’ve Organizations: New, New York CNN, Gatorade, Nike, State Farm, WNBA, “, Washington University, Farm, CNN, LSU, NBA, Iowa Hawkeyes women’s, Iowa, Michigan Wolverines, Ohio State, Fox Sports, Women Locations: New York, Iowa, St ., Iowa City, StubHub, Lincoln

EL CAJON, Calif. (AP) — Star Memphis basketball recruit Mikey Williams pleaded guilty to one felony charge in a gun case on Thursday, and one of his attorneys said he does not expect the 19-year-old to face jail time. In a deal with prosecutors, Williams pleaded guilty to one felony count of making a criminal threat and to a special allegation of using a firearm during the threat, attorney Randy M. Grossman said. Although a judge would have the discretion to sentence Williams to a year in jail, “no custody is contemplated,” the attorney said. “Nobody was injured in this case, nobody testified that anybody saw Mikey actually fire the gun and he didn’t admit he was the one who fired the gun,” Grossman said. “He admitted responsibility and pleaded guilty.

Persons: Mikey Williams, Williams, Randy M, Grossman, “, I'm, didn't, Penny Hardaway, Laird Veatch, Melissa Garbayo, Sherry M, Thompson, Taylor, George Modlin, Tesla, Troy Owens, Mikey, “ Nobody, ” Grossman Organizations: CAJON, — Star Memphis, Superior Court, San, Memphis, Puma, District Locations: Calif, San Diego, San Ysidro, Memphis, Jamul, San Diego County

☆ Arch Manning, nephew of Peyton and Eli, makes long-awaited Longhorns debut
▼ + stars: | 2023-11-25 | by ( Issy Ronald | ) edition.cnn.com time to read: +1 min

CNN —Arch Manning’s uncles – Peyton and Eli – have won four Super Bowls and three Super Bowl MVP awards between them, were both selected as the No. And Arch, the latest quarterback in the Manning dynasty, made his long-awaited, much anticipated debut on Friday for Texas Longhorns as they dismantled Texas Tech 57-7. “I’ve never seen a quarterback go into the game as a backup … when Arch went in, I mean the crowd was buzzing,” Texas coach Steve Sarkisian said, according to ESPN. Before committing to Texas, he broke his high school’s records for career passing yards and touchdowns in 2022, which were previously held by his uncles, Eli and Peyton. The Longhorns’ blowout victory on Friday secured a spot in the Big 12 Championship Game on December 2 at AT&T Stadium in Arlington, Texas.

Persons: – Peyton, Eli –, Quinn Ewers, “ I’ve, Arch, Steve Sarkisian, “, –, Eli, Peyton Organizations: CNN, Super, NFL, Texas Longhorns, Texas Tech, ESPN, Longhorns, Big, T Locations: Manning, Texas, On3, Arlington , Texas

The football program with the most wins in college football history is prepared to take possible legal action and seek a court order against any punishment handed down by the conference. The case has shadowed the Wolverines and the College Football Playoff discussion for nearly three weeks. Big Ten coaches and athletic directors have urged Petitti to discipline Michigan under the conference’s bylaws that cover sportsmanship and competitive integrity. ___AP College Football Writer Ralph D. Russo contributed to this report. Sign up here AP college football: https://apnews.com/hub/college-football and https://apnews.com/hub/ap-top-25-college-football-poll

Persons: Tony Petitti, Jim Harbaugh, Petitti, Harbaugh, Phil Skaggs, Graham, Connor Stalions, Stalions, Matt Rhule, Andy Staples, ” Rhule, Ralph D, Russo, Larry Lage, ___ Organizations: University of Michigan, Big, The Associated Press, Yahoo Sports, NCAA, Penn State, Ten, Wolverines, College, Michigan Statehouse, Michigan House, Senate, Michigan, ___ AP College Football Locations: Mich, Michigan, Nebraska, On3

Judge Kathleen M. Lewis denied Deputy District Attorney George Modlin's request to raise Williams' bail to $500,000. Political Cartoons View All 1223 ImagesIt was the second time Modlin requested an increase in bail. The post was made a few hours after Williams' preliminary hearing on Oct. 10, when he was ordered to stand trial on what were then six charges. In declining to raise bail, she said: “I don’t think it’s a sufficient change of circumstances. On3.com once estimated his NIL valuation at $3.6 million, but Williams’ name no longer appears in the rankings.

Persons: Mikey Williams, Kathleen M, Lewis, George Modlin's, Williams, Troy Owens, Modlin, Rylo Rodriguez, “, Owens, ” Owens, overreach, hasn't, ” Williams, Melissa Garbayo, Uber, JJ Taylor, Sherry M, Thompson, Taylor, Tesla Organizations: CAJON, Memphis, Tigers, Jackson State, Puma, San Ysidro High, AP Locations: Calif, San Diego, Memphis, Jamul, San Diego County

☆ How a college football quarterback with 36,000 Instagram followers scored more than 30 brand deals and made himself the go-to voice for NIL
▼ + stars: | 2023-07-31 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +15 min

Chase Griffin has more than 30 brand deals, and his recent ones are mostly multi-year partnerships. Chase Griffin. 1st College Athlete Brand Ambassador for the largest/most powerful bank in the world. JP MOrgan Chase 1st College Athlete Brand Ambassador. "NIL & Athlete Brands: A NewEra", November 22, 2022.

Persons: Chase Griffin, Griffin, JPMorgan Chase, he'll, influencers, Chase Griffin Griffin, Griffin doesn't, He's, that's, I've, Page, JP Morgan Chase, Lucchese Bootmaker, Frances https, JP MOrgan, Chase Griffin Chase Griffin, Chase, Lucchese, Ed, Arthur Ashe Jr Organizations: UCLA, Gatorade Football, University of California, DirecTV, Foods, JPMorgan, LA Regional Food Bank, Bloomberg, LinkedIn, Boost Mobile, LA Food Bank, DMs, Twitter, JPMorgan Chase, Range Media Partners, WGA, SAG, Brands, ucla, Creative, Banking, Chase Bank, Morgan Wealth, Bank, Champs, Urban Outfitters, United States Polo Association, Lucchese, Hollywood, Marketing, UWG, UC Investments Academy, Fund Public Service, Regional Food Bank, Empowerment, Sports, Entertainment, Beach, Sports Rights, Cannes, Creativity, Cannes Lions, College Football Hall of Fame, Association, Conference, 1st, Financial, JP MOrgan Chase, Brand, of College Athletics, Rose Bowl, Community, Royce, True Bruin, Town Hall, Sports Innovation, Chase Center, NV, Regents, Brand Innovators, College, Los Angeles Times, ESPN, Unilever, Shell, Rose Bowl Stadium, Los Angeles Regional Food Bank, Leadership Team, Council, Range, WPP, University of California Investments, UC, Santa Monica Hospital, Public Affairs, Leadership, UCLA Law, National Football Foundation, Pro Football Hall of Fame, Texas High, Gatorade Locations: Texas, Los Angeles, Opendorse, Instagram, Hollywood, CA, Cannes, Atlanta, Carlsbad, Los Angeles , CA, Pasadena, Los Angeles CA, San Francisco , CA, Los Angeles ,, Las Vegas, United

☆ Seeking nominations for top NIL startups helping student-athletes build their brands
▼ + stars: | 2023-07-27 | by ( Margaret Fleming | Dan Whateley | ) www.businessinsider.com time to read: +2 min

Insider is creating a list of the top NIL startups shaping the two-year-old industry. More than 20 student-athletes have NIL valuations upwards of $1 million, according to data from On3. These collectives were "hush-hush" even just a year ago, Braly Keller of NIL marketplace Opendorse told Insider. Now, around 80% of all NIL deals go through collectives, per Opendorse data. Now, we're looking to update our findings and highlight in a new list the most influential and innovative companies and startups helping student-athletes get NIL deals.

Persons: Braly Keller

☆ Olivia Dunne made $500,000 from a single NIL deal. Here's how she became the highest-paid female college athlete.
▼ + stars: | 2023-07-11 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +3 min

The gymnast started a collective at LSU to create more NIL opportunities for female athletes. Read more about why college athletes are the 'best performing subset of influencers' for brandsDunne is an outlier with her multi-million dollar income, however. She also founded in July the Livvy Fund at LSU to bring more NIL opportunities to the school's female athletes. Collectives, which are donor-funded groups that help college athletes build their brands, make up 80% of all NIL deals. "Most of the collectives, the NIL collectives, they go to the men's sports, so I'm creating my own collective for the women's sports," Dunne told "Full Send."

Persons: Olivia Dunne, On3, Dunne, " Dunne, Captiv8, she's, Read, haven't Organizations: NCAA, LSU, Morning, Louisiana State University, ESPN, BodyArmor, Sports Illustrated, Motorola, Twitter, Fund Locations: Instagram, Canada

☆ NCAA star Angel Reese says playing at LSU is more lucrative than the WNBA—and she wants to splurge on a Mercedes-Benz
▼ + stars: | 2023-04-11 | by ( Megan Sauer | ) www.cnbc.com time to read: +3 min

NCAA basketball champion Angel Reese isn't fast-tracking her college career, even if she had the option to go pro. "I'm in no rush to go to the league," Reese, 20, recently told the "I Am Athlete" podcast. That's more than any other college basketball player, the report says. Reese knows exactly what she wants to spend her newly gained fortune on, too: a Mercedes-Benz, she said on the podcast. "My first year [in college], I was just taking money," Reese said.

☆ Iowa's Caitlin Clark is captivating basketball fans — here's how the college star's NIL value compares to fellow women's college players
▼ + stars: | 2023-04-02 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Her NIL valuation is ranked among the top 10 in women's college basketball, according to the NIL database. But, according to On3.com, she narrowly cracks the top 10 highest NIL valuation for women's college basketball players. The Friday game peaked at 6.6 million viewers — nearly two million more viewers than 2022's national championship game between South Carolina and Connecticut. As of Sunday afternoon, Clark comes in at number nine on On3.com's college women's basketball NIL rankings with a valuation of $192,000. On Thursday, Clark was named the women's college basketball's National Player of the Year after leading the country in both points and assists for the 2021-2022 season.

☆ March Madness shows how NIL money and the transfer portal are starting to reshape the balance of power in college sports
▼ + stars: | 2023-03-31 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +4 min

Nearly two years into NIL, its impact on college sports is starting to show during March Madness. Most of the teams the Final Four — in both men's and women's basketball — have strong NIL backings. Changes to NIL and the transfer portal have created a "perfect storm that's allowed some schools to bank talent," one expert said. LSU's Angel Reese has the most NIL deals of any college baller, Just Women's Sports reported based on data from SponsorUnited, which tracks NIL deals. "The transfer portal and NIL happening at same time, to me, that's the perfect storm that's allowed some schools to bank talent," Dosh said.

☆ LSU issues statement on academic misconduct after college athlete influencer Olivia Dunne promoted AI essay helper on TikTok
▼ + stars: | 2023-03-04 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Student athlete-slash-TikToker Olivia Dunne posted a paid partnership video about using AI for homework help. Three days after the video was published, LSU made a statement about the power of AI and warned students of academic misconduct. Dunne is the third highest valued student athlete in the US, according to NIL database. The 10-second clip garnered over one million views, and was followed by a statement from LSU on using AI for schoolwork days later, local news reported. The change sparked a slew of brand deals for college athletes, and Dunne is among the highest earners.

But when she finally spoke to Omogun-Broadnax a couple days later about being the face of her sports agency centered on Black female college athletes, McLean said she felt an immediate connection. “It’s really important for Black athletes to have that kind of representation because it provides another sense of protection. The pair of 33-year-old attorneys, who served as clerks in the same circuit court in Maryland, talked for years about creating an agency that could advance the careers of Black female athletes. “Black female athletes are some of the most talented human beings on this planet,” Omogun-Broadnax said. Solace’s focus on Black female athletes gives the agency a rare niche.

☆ Deion Sanders is showing that upward mobility isn't just for white coaches
▼ + stars: | 2022-12-06 | by ( Cecil Harris | Cecil Harris Is A Veteran Sports Journalist Whose Work Has Appeared In The New York Times | Usa Today | ) www.nbcnews.com time to read: +6 min

Many are upset that the Black former superstar is leaving a Historically Black University where his leadership could continue to provide a solid foundation for young Black athletes. Sanders proved his ability in his first coaching job by making the Jackson State Tigers the best team among HBCUs. In his final game at Jackson State, Sanders will lead the Tigers against North Carolina Central University in the Cricket Celebration Bowl on Dec. 17 in Atlanta. At each previous stop in Saban’s head coaching journey (University of Toledo, Michigan State University, Louisiana State University and the NFL’s Miami Dolphins), he may well have disappointed some players who signed on hoping he would stay. His son, Jackson State star quarterback Shedeur Sanders, is expected to do just that and follow his father.

☆ In the college sports pay era, female athletes are emerging as big winners
▼ + stars: | 2022-10-15 | by ( Kaitlin Balasaygun | ) www.cnbc.com time to read: +9 min

At a time of increased scrutiny about the pay gap between male and female athletes, the Nike deals show that female collegiate and amateur athletes are emerging as winners in the early days of the NIL era. "I think most people knew that women athletes in particular were going to see great opportunities," Rishe said. "That's why it's exciting to see, but not surprising to see a lot of female college athletes solidify various and sometimes lucrative NIL deals." Women's social media presence influences dealsClark ranks as the tenth most profitable college women's basketball player and Jones comes in twelfth, according to On3's "College Women's Basketball NIL Rankings." Female athletes already are doing their part in spreading the message about the future of women in sports and as public figures.

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